I've never been invited to a shop opening, never mind a shop opening by artists, designers, journalists and fellow PR folk. With a degree of trepidation I enter the MetricCollective but within seconds all my worries were proved unfounded.
A glass of red was thrust into my hand and I was given a tour of the shop by the designers of some of the most fabulous jewellery I have seen.
Their press pack said, 'a collective of thinkers and doers...' They couldn't have been more right. The shop was decked out beautifully with each piece shown to its best and a bunch of enthusiasts were at hand to guide you around.
The jewellery that I was particularly interested in was from the Esther Benjamin Trust(EBT), a charity based in Nepal. I have worked with them before and so wanted to support this project. In the end, I was also one of the enthused helpers out telling people about the great work that this charity does.
It was just fantastic to see a group of people very actively supporting their work.
I was lucky enough to meet Nic, a volunteer with EBT who had started their jewellery work. She told me about how it was produced and where the project was aiming to go.
It was great to meet with people who had a similar mindset to me and were being productive with their skill and desire to make change.
I can whole heartedly recommend visiting MetricCollective at 94 Columbia Road. Not because they've asked me to, or because they gave me a press pack, but because I believe in what they are trying to do. Real designers, real pieces of incredible jewellery and supporting a cause that I care deeply about.
If there are any reservations about them just trying to make money, have a look at their displays. Note that they have been giving lessons in design to local school kids and as a result are producing jewellery designed by the kids following a competition they have run.
Most of us go to Columbia Road, home to the flower market, and devour the culture, the cool and the sublime, but then we leave and forget the people. They haven't, they're giving back.
Well done MetricCollective. Visit when you can.
Sent using BlackBerry® from Orange
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